The founder and owner of Hello Dahl Baby, Ashley Greenwood, has worked in childcare for over 10 years. After having her first child (and the store’s namesake), Dahlia Mae, she became a stay at home mom who is still passionate about child development. Her experience in childcare combined with motherhood has led her to develop a deep understanding of what children need from their clothes. She believes that comfort and durability are priority, particularly in the phase of life where young children lack the ability to communicate their discomfort with words. Children should be able to explore, play, and interact with their surroundings as comfortably as possible. These clothes should be able to withstand frequent washing and crawling as well as spills and stains. Ashley has tried brands from all over the world and has put all of hers and Dahlia’s favorites in one spot for a convenient shopping experience.